Products related to Brands:
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How Brands Innovate : The Principles of Cultural Strategy
An unconventional argument for how companies can grow or revitalize businesses through cultural innovationOutside of tech, companies rarely succeed at growing new businesses or revitalizing stagnant ones, even in the categories in which they are most successful. And the model of innovation that tech firms use is an expensive dead end for everyone else.So how can companies build breakthrough innovations without the advantage of breakthrough technology?In How Brands Innovate, Douglas Holt provides an entirely different way to understand how innovation works from the conventional ideas that dominate in business.He argues that market transformations are pushed forward by culture and society rather than new technology or new products.Holt-one of the world's leading thinkers and consultants on cultural approaches to branding, business strategy, and innovation-draws on his decades-long experience to show how companies can buildinnovative new businesses without the advantage of new technology or revitalize businesses that have lost their leading position. Rather than beat competitors within their category, companies like Nike and Starbucks reinvented their categories.Rather than deliver better value, these brands transformed value. And rather than develop a better product, they reimagined their products.For the first time, Holt provides a concise explanation of cultural innovation-the model that details how brands like Nike and Starbucks came to be-and shows exactly how to do cultural innovation, providing a step-by-step model for analysis andthen a framework for designing innovations.He draws on his own consulting work to walk readers through successful re-branding, innovations, and strategies with major global corporations like Patagonia, Huawei, and REI.
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How Brands Become Icons : The Principles of Cultural Branding
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons.How do managers create brands that resonate so powerfully with consumers?Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons.Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change.Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships.Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design.With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands.Douglas B. Holt is associate professor of Marketing at Harvard Business School.
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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's?Conventional models of strategy and innovation simply don't work.The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice.Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well.Holt and Cameron build a powerful new theory of cultural innovation.Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy.Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy.Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:- How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
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Brands, Political Brands, and Donald Trump
A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.
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What is a cultural heritage?
Cultural heritage refers to the traditions, customs, beliefs, and artifacts that are passed down from generation to generation within a society. It encompasses the tangible and intangible aspects of a culture, including historical sites, monuments, art, music, language, and rituals. Cultural heritage plays a crucial role in shaping a community's identity and preserving its unique heritage for future generations. It is an important part of a society's history and contributes to its sense of belonging and continuity.
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Which brands are good saddle brands?
Some popular and well-regarded saddle brands include Brooks England, Fizik, WTB, Specialized, and Selle Italia. These brands are known for their high-quality materials, ergonomic designs, and comfortable saddles that cater to a variety of riding styles and preferences. It's important to try out different brands and models to find the best saddle that fits your individual needs and provides the most comfort for your riding experience.
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Which brands are good vegetarian brands?
Some good vegetarian brands include MorningStar Farms, Gardein, Amy's Kitchen, and Beyond Meat. These brands offer a variety of plant-based products such as veggie burgers, meatless crumbles, and plant-based sausages. They are known for their high-quality ingredients and delicious flavors, making them popular choices for vegetarians and those looking to incorporate more plant-based options into their diet.
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Which bicycle brands are quality brands?
Some quality bicycle brands include Trek, Specialized, Cannondale, Giant, and Santa Cruz. These brands are known for their high-quality materials, innovative designs, and excellent performance. They have a reputation for producing durable and reliable bicycles that cater to a wide range of cycling disciplines. Ultimately, the best brand for you will depend on your specific needs and preferences as a cyclist.
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Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus.It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors.Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today’s consumers, who tend to be more multicultural.
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Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy.These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules.By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence.This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture.The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy.The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.
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Are brands necessary?
Brands are important for consumers as they help differentiate products and services in a crowded marketplace. They provide a sense of trust and familiarity, allowing consumers to make informed decisions based on their previous experiences with a brand. Brands also help companies build a loyal customer base and create a strong identity in the market. Overall, brands play a crucial role in shaping consumer preferences and influencing purchasing behavior.
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'Yum Brands subsidiary'
Yum Brands subsidiary is a company that is owned and operated by Yum Brands, a multinational fast-food corporation. These subsidiaries are typically individual restaurant chains or brands that fall under the Yum Brands umbrella. Yum Brands subsidiaries include well-known chains such as KFC, Pizza Hut, and Taco Bell. Each subsidiary operates independently but benefits from the resources and support of the larger parent company.
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'Brands or Trends?'
While both brands and trends play a significant role in the consumer market, brands tend to have more longevity and loyalty. Brands establish a reputation and trust with consumers over time, leading to repeat purchases and brand loyalty. Trends, on the other hand, are more short-lived and can quickly come and go. While trends can attract attention and drive sales in the short term, brands provide a sense of consistency and reliability that can lead to long-term success. Ultimately, a strong brand that can adapt to current trends while staying true to its core values is likely to be more successful in the long run.
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Yum Brands subsidiary
Yum Brands subsidiary refers to a company that is owned and operated by Yum Brands, a multinational corporation that specializes in operating fast-food restaurant chains. Yum Brands owns popular brands such as KFC, Pizza Hut, and Taco Bell. These subsidiaries operate under the umbrella of Yum Brands, benefiting from the company's resources, expertise, and global reach. Yum Brands subsidiaries are able to leverage the parent company's brand recognition and market presence to expand their operations and reach a wider customer base.
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